The Switch has been out in most traditional gaming territories since 2017, and it has been a big hit. Nintendo has sold over 41 million Switch consoles around the world.
Fifty-thousand may not seem like a lot for a country with a population over 1.4 billion, but China’s gaming culture is built around PC and mobile gaming. Consoles have never been as big a deal there as they are in places like the U.S. or Japan, and the country is plagued by unofficial knock-offs.
The Switch launched in China costing about $300, and it came bundled with New Super Mario Bros. U Deluxe already installed on the console.
Niko Partners expects Nintendo to sell 100,000 Switches by the end of year. It expects Switch to overtake PlayStation 4 as the country’s market leader by 2022.