viralamo

Menu
  • Technology
  • Science
  • Money
  • Culturs
  • Trending
  • Video

Subscribe To Our Website To Receive The Last Stories

Join Us Now For Free
Home
Technology
How the founder of Pocketwatch sees the future of children’s entertainment – TechCrunch
Technology

How the founder of Pocketwatch sees the future of children’s entertainment – TechCrunch

10/12/2019

When Chris Williams founded entertainment platform Pocketwatch in 2017, he was certain that no one had yet found the right way to work with the generation of children’s talent finding its audience on platforms like YouTube.

Convinced that packaging creators under one umbrella and leveraging the expanding reach of even more media platforms could reshape the way children’s content was produced, the former Maker Studios and Disney executive launched his company to offer emerging social media talent more avenues to create entertainment that resonates with young audiences.

On the back of the breakout success of Ryan’s World, a YouTube channel which counted 33.6 billion views and more than 22 million subscribers as of early November, it appears that Williams was on the right track. As he looks out at the children’s media landscape today, Williams says he sees the same forces at work that compelled him to create the business in the first place. If anything, he says, the trends are only accelerating.

The first is the exodus of children from traditional linear viewing platforms to on-demand entertainment. The rise of subscription streaming services, including Disney+, HBO Max and Apple Plus — combined with the continued demand for new children’s programming on Netflix — is creating a bigger market for children’s programming.

“If you’re a subscription-based service, what kids’ content does for you is it prevents churn,” says Williams.

That’s drawing attention from new, ad-supported streaming providers like the Roku Channel, PlutoTV and SamsungTV Plus, which are also thirsty for children’s storytelling. Williams says he sees fertile ground for new programming among the ad-based, video-on-demand services. “Kids and family content tends to be the most highly engaging that creates consumption in homes. That creates a lot of opportunities for advertisers.”

The Roku Channel and Viacom’s PlutoTV service show that there’s still demand for ad-supported, on-demand alternatives that are more curated than just YouTube. It’s a potential opportunity for more startups, as well as an opportunity for studios looking to pitch their talent and programming.

“When we’ve launched a new 24-7 video channel and AVOD library and omni services… [we] know that content is surrounded by other premium content,” says Williams.

For all of the opportunities these new platforms bring, Williams says YouTube isn’t going anywhere as one of the dominant new forces in children’s entertainment,  despite its many, many woes. In fact, one of Williams’ new initiatives at Pocketwatch is predicated on changes that YouTube is seemingly making in terms of the programming that it promotes with its algorithms.

Source link

Share
Tweet
Pinterest
Linkedin
Stumble
Google+
Email
Prev Article
Next Article

Related Articles

Facebook, Microsoft, and others launch Deepfake Detection Challenge
Advances in machine learning, particularly in computer vision and facial …

Few researchers thoroughly test adversarial attacks on surveillance AI in the real world

5 years of Intel CPUs and chipsets have a concerning flaw that’s unfixable
Enlarge / An 8th-generation Intel Core Processor. Virtually all Intel …

5 years of Intel CPUs and chipsets have a concerning flaw that’s unfixable

Leave a Reply Cancel reply

Find us on Facebook

Related Posts

  • TechCrunch’s Favorite Things of 2019
    GitLab offers key lessons in running an …
    24/03/2020
  • Nasty Android malware reinfects its targets, and no one knows how
    Nasty Android malware reinfects its targets, and …
    13/02/2020
  • CES 2020: The best ideas and products of tech’s biggest show
    CES 2020: The best ideas and products …
    11/01/2020
  • Intel trains neuromorphic chip to detect 10 different odors
    Intel debuts Pohoiki Springs, a powerful neuromorphic …
    18/03/2020
  • We need to democratize data literacy
    We need to democratize data literacy
    22/08/2020

Popular Posts

  • 10 People Who Suffer From Strange Phobias …
    19/06/2022 0
  • Top 10 Dumbest Products on Shark Tank …
    21/05/2022 0
  • 10 Things You May Not Know About …
    22/05/2022 0
  • 10 Real Historical Events That Inspired ‘Game …
    22/05/2022 0
  • Top 10 ’90s Songs You Didn’t Realize …
    23/05/2022 0

viralamo

Pages

  • Contact Us
  • Privacy Policy
Copyright © 2022 viralamo
Theme by MyThemeShop.com

Ad Blocker Detected

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

Refresh