Asked if# Apple‘s greatest days are back it in a television interview, chief executive Tim Cook says: “I couldn’t disagree more.”
The last time Apple shares fell for eight following sessions, the brightly decorated iMac was the firm’s hottest product.
However in recent days, more than $73bn (£49.4bn) has been cleaned off the iPhone-maker’s market value, with shares declining for the eighth straight session on Monday.
It follows Apple’s statement last week that iPhone sales fell for the first time during revenue were down for the first time since 2003.
Shares in Apple currently succeed at $93.64 (£63.41) each – down from a high of $132.40 (£89.68) in May last year.
But when requested if Apple’s best days are behind it in a television interview, chief executive Tim Cook replied: “I couldn’t disagree more.”
He said such claims were a “massive overreaction” and maintained that “the greatest thing is that consumers love our products.”
Mr. Cook admitted that the global smartphone market is not growing, but says he is “very hopeful” that current issues will pass and Apple “shall increase again.”
Two-thirds of Apple’s income comes from the sale of iPhones, and the popularity of 2014’s iPhone 6 and 6 Plus indicates sales in 2015 and 2016 have paled in comparison.
Mr. Cook replied: “The iPhone 6 is an exception, and so it creates a very difficult comparison for us.”
He also rejected that the Apple Watch had been a defeat, saying: “We’re still in reading mode … you’ll see the Apple Watch get greater and better.
“Our first goal is to discover a new category. We required rolling out slowly.
“The future of Apple is very clear; our future product pipeline has some amazing products.”
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